DEVELOPMENT OF E-COMMERCE MODELS AND ITS CURRENT CHALLENGES

Rostyslav Baran

Abstract


The article investigates the development of E-commerce business models and highlights its current problems. The aim of the article is to research the application features of E-commerce models, forms and instruments, as well as to define its basic challenges at the present stage of world economic development. The article explores the current state of E-commerce market development both worldwide and in Ukraine. This allows determining the mainstream of E-commerce market - growth of M-commerce and transnational online trade. The article analyzes the activities of leading global marketplaces and offers their performance comparison. It defines the basic modifications in E-commerce models and singles out the key problems in this field thus enabling domestic enterprises to improve the efficiency of their Internet business activities.

Key words: E-commerce, Internet, marketplace, M-commerce


References


“The Fourth Industrial Revolution: what it means, how to respond.” World Economic Forum, www.weforum.org/agenda/2016/01/the-fourth-industrial-revolution-what-it-means-and-how-to-respond/ Accessed 20 Feb. 2017.

Sales and Stock of goods in Commercial Network. Statistical bulletin. The State Statistics Service of Ukraine, www.ukrstat.gov.ua/druk/publicat/kat_u/ publtorg_u.htm. Accessed 20 Feb. 2017.

“According to Prom.ua Outlook, the market volume of Ukrainian electronic retailing will reach UAH 33.7 billion this year.” Itc.ua, itc.ua/news/po-prognozu-prom-ua-v-etom-godu-obem-ukrainskogo-ryinka-internet-torgovli-dostignet-33-7-mlrd-grn/ Accessed 20 Feb. 2017.

“Worldwide Retail Ecommerce Sales Will Reach $1.915 Trillion This Year.” eMarketer, www.emarketer.com/Article/Worldwide-Retail-Ecommerce-Sales-Will-Reach-1915-Trillion-This-Year/1014369# sthash.xjMGnM1t.dpuf. Accessed 20 Feb. 2017.

“India`s e-tailing growing fastest in the world, says ASSOCHAM-Forrester study.” Assocham India, www.assocham.org/newsdetail.php?id=5669. Accessed 20 Feb. 2017.

“E-commerce statistics for individuals.” Ec.europa.eu, ec.europa.eu/eurostat/statistics-explained/index.php/E-commerce_statistics_for_individuals. Accessed 20 Feb. 2017.

“Mobile Commerce at the Tipping Point: Almost Half of All UK eCommerce Transactions Now Take Place on Mobile.” Criteo, www.criteo.com/news/press-releases/2016/05/mobile-commerce-at-the-tipping-point-almost-half-of-all-uk-ecommerce-transactions-now-take-place-on-mobile/#sthash.LEX3vq8K.dpuf. Accessed 20 Feb. 2017.

Nielsen, www.nielsen.com. Accessed 20 Feb. 2017.

“Ukrainians began to trust e-commerce.” Finance.ua, news.finance.ua/ua/news/-/380149/ukrayintsi-pochaly-bilshe-doviryaty-elektronnij-komertsiyi. Accessed 20 Feb. 2017.

Baran, Rostyslav, and Mariana Romanchukevych,. “The peculiar features of logistics in online stores activities.” Collection of Scientific Papers “Regional Economics Modelling”, no. 2(20), 2012, pp. 68-80.

BI Intelligence (n.d.). Business insider, www.businessinsider.com. Accessed 20 Feb. 2017.

“6¬-in¬-10 consumers ready to leave retailers unable to fulfill digital needs.” Kibo, kibocommerce.com/company/press/2016-consumer-trends-digital-needs/ Accessed 20 Feb. 2017.

“During the first six months of 2015, ad blockers have cut off the adverts totaling to $ 20 billion.” Finance.ua, news.finance.ua/ua/news/-/356375/blokuvannya-reklamy-vidklyuchylo-ogoloshen-na-20-mlrd-za-pershe-pivrichchya-2015-roku. Accessed 20 Feb. 2017.

Lipenceva, Julia. “AdBlock has been sold out and now it fails to block commercial.” Ain, ain.ua/2015/10/05/adblock-prodan-i-nachinaet-propuskat-reklamu. Accessed 20 Feb. 2017.

“Mastercard Rolls out Artificial Intelligence across Its Global Network.” Businesswire, www.businesswire.com/news/home/ 20161130005546/ en/Mastercard-Rolls-Artificial-Intelligence-Global-Network. Accessed 20 Feb. 2017.


Full Text: PDF
13 :: 1

Refbacks

  • There are currently no refbacks.