Rostyslav Baran


The article investigates the development of E-commerce business models and highlights its current problems. The aim of the article is to research the application features of E-commerce models, forms and instruments, as well as to define its basic challenges at the present stage of world economic development. The article explores the current state of E-commerce market development both worldwide and in Ukraine. This allows determining the mainstream of E-commerce market - growth of M-commerce and transnational online trade. The article analyzes the activities of leading global marketplaces and offers their performance comparison. It defines the basic modifications in E-commerce models and singles out the key problems in this field thus enabling domestic enterprises to improve the efficiency of their Internet business activities.

Key words: E-commerce, Internet, marketplace, M-commerce


“The Fourth Industrial Revolution: what it means, how to respond.” World Economic Forum, Accessed 20 Feb. 2017.

Sales and Stock of goods in Commercial Network. Statistical bulletin. The State Statistics Service of Ukraine, publtorg_u.htm. Accessed 20 Feb. 2017.

“According to Outlook, the market volume of Ukrainian electronic retailing will reach UAH 33.7 billion this year.”, Accessed 20 Feb. 2017.

“Worldwide Retail Ecommerce Sales Will Reach $1.915 Trillion This Year.” eMarketer, sthash.xjMGnM1t.dpuf. Accessed 20 Feb. 2017.

“India`s e-tailing growing fastest in the world, says ASSOCHAM-Forrester study.” Assocham India, Accessed 20 Feb. 2017.

“E-commerce statistics for individuals.”, Accessed 20 Feb. 2017.

“Mobile Commerce at the Tipping Point: Almost Half of All UK eCommerce Transactions Now Take Place on Mobile.” Criteo, Accessed 20 Feb. 2017.

Nielsen, Accessed 20 Feb. 2017.

“Ukrainians began to trust e-commerce.”, Accessed 20 Feb. 2017.

Baran, Rostyslav, and Mariana Romanchukevych,. “The peculiar features of logistics in online stores activities.” Collection of Scientific Papers “Regional Economics Modelling”, no. 2(20), 2012, pp. 68-80.

BI Intelligence (n.d.). Business insider, Accessed 20 Feb. 2017.

“6¬-in¬-10 consumers ready to leave retailers unable to fulfill digital needs.” Kibo, Accessed 20 Feb. 2017.

“During the first six months of 2015, ad blockers have cut off the adverts totaling to $ 20 billion.”, Accessed 20 Feb. 2017.

Lipenceva, Julia. “AdBlock has been sold out and now it fails to block commercial.” Ain, Accessed 20 Feb. 2017.

“Mastercard Rolls out Artificial Intelligence across Its Global Network.” Businesswire, 20161130005546/ en/Mastercard-Rolls-Artificial-Intelligence-Global-Network. Accessed 20 Feb. 2017.

Full Text: PDF
13 :: 1


  • There are currently no refbacks.