Bozhuk Т.I. WEEKEND TOUR «THE GOLDEN HORSESHOE»: IMPROVEMENT NEEDS AND REALITIES.

Т.І. Божук

Abstract


The given article is devoted to the issues of using of the historical and cultural resources, including castles and palace complexes in tourism. As a result of the study, the organizational and technological aspects of one of the most popular tourist destinations in Ukraine «The Golden Horseshoe» have been highlighted in the article. The characteristic of the given tourist product is included in the article. Besides, it is stated that a one-day tour includes visits of Oleskyi, Pidhoretskyi and Zolochivskyi castles. The article indicates the main services and those ones, which can be purchased for the additional fee. In addition, the tourist route «The Golden Horseshoe» by Orest Matsyuk, which includes visits to the castles in the Old Village, Svirzh, Pomoryany and other historical and cultural sites (wooden churches, churches, city out, etc.) has been analysed. The necessity of improving of the tour has been motivated according to the understanding of the life cycle of the tourist product. Taking into consideration the current state of infrastructure providing of the research area, a number of options on ways of improving of the existing route has been proposed enlisting Zhovkva and Brody castles. Besides, considering the poor state of roads, the railway connection to Zhovkva, Brody and Zolochiv should be used combining with bikeways, which will allow visiting places of interest and reducing the cost of the tour

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