MOTHER OF GOD ICONS AND THEIR USE IN TOURISM OF LVIV

М.В. Клапчук

Abstract


Lviv is recognizable as a tourist destination not only in Ukraine but also far abroad. More and more tourists come to Lviv every year to see its UNESCO world heritage site and feel an incredible fl avor of the city. The number of tourists in Lviv has increased almost 3 times recently. So, in 2007 about 700 000 tourists visited the city, while in 2015 their number was nearly 2 000 000 (according to the City Department of Tourism LCC). The main focus of tourism considered certainly cultural tourism. According to the tourist information center in Lviv most tourists who have visited the city (about 75%) came to rest. Sometimes tourist business of the city do not keep up with the development needs and welcome innovation. Religious traditions of the region are still not known and very interesting for many visitors. Nowadays tourists are increasingly interested in sacred monuments. That popularizing real sacred European values (not imposed ones) may give an opportunity for further development. At the same time it will help to erase xenophobia, which is also present in many visitors from other countries, as the image of our country in connection with the recent events has dropped signifi cantly. The article is an attempt to unleash the potential of using icons of the Holy Virgin in tourism

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