TOURISM EXCURSION ACTIVITIES AS A MEANS OF IDEOLOGICAL EDUCATION OF UKRAINE’S POPULATION IN 70s-80s OF THE 20th CENTURY: FORMATION OF INSTITUTIONAL STRUCTURE AND TASKS.

Р.М. Котенко

Abstract


On the basis of the analysisof political documents and other source materialsthe article studies processes of formationof institutional structure and tasks oftourist-excursion activity in Ukraine in the70-80s of the XXth century as an importantmeans of ideological and political educationof the population in the past.The role of trade unions, komsomol andother public organizations in the given processis defined. The process of formation oforganization and management structure ispresented.The regulatory and legal support thatallows to determine the details of the essenceof tourism movement in Ukraine is analysed.The significant stress is put on the officialforms of tourism: organized and amateur;their nature and structure are opened.The availability of agitational componentallows us consider tourism not only asa form of recreation but as a means of increasingcultural level and ideological andpolitical education of population. Despiteits political focus the given circumstance allowedto promote local recreational attractions,study the history and culture of the regionand provide active leisure. The articleidentifies procedural aspects, conditions andreasons of openings of tour organizations,children’s tourist-excursion stations andconstruction of tourist-excursion objects.The article analyzes methodologicalwork, the important part of which lies inadvertising and information component thatwas displayed not only in promotional publicationmaterials, tourist maps, charts but inthe development of new tour and excursiondestinations and their marking.

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