CROSSBORDER TOURISM AS A MEANS OF INTERCULTURAL COMMUNICATION UKRAINE AND POLAND (FOR EXAMPLE, CHERNIVTSI REGION).

Ж.І. Бучко, Я.І. Меленко

Abstract


The investigation of a cross-border transactionintercultural communication tendenciesbetween Poland and Ukraine in the field oftourism is studied in this paper. Throughthe Polish and Ukrainian cooperation inthe sphere of tourism an international communicationand a cross-border tourismare analyzed: tourism flows, realization ofcross-border projects, institutional tourismproviding in the aspect of polish-ukrainiantourism cooperation. Here are determinedmain obstacles, prospects and advantagesof a cross-border cooperation betweenPoland and Ukraine in the tourism realmat present time. The processes of interculturalcommunication through the analysisof cross-border projects and the results oftheir implementation in terms of Ukrainian-Polish tourism cooperation was defined.The example of cross-border projects thatwere implemented over the last 20 years,their impact on the sustainable developmentof tourism in the Chernivtsi regionwas revealed. A number of cultural eventsand activities that promote interculturalcommunication in the Polish-Ukrainiantourism was defined. The scientific noveltyof work consists in the analysis of featuresand tendencies of problems and prospectsof development of transfrontal collaborationin the aspect of cross-cultural touristcommunication. The research and practicevalue of research consists in the informativeaccumulation of data in relation to aукраїнсько-польської transfrontal collaborationin the sphere of cross-cultural touristcommunication, in forming of suggestionsin relation to the programs of developmentof tourism in Ukraine with the aim of establishmentof the stable Polish-Ukraine collaboration.

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