ETHNOCULTURAL POTENTIAL AS ONE OF THE FACTORS OF THE TOURISM DEVELOPMENT IN THE REGION.

В.В. Федорак

Abstract


The work isdevoted to generalization of theoreticaland methodological principles and mechanismsof the state regulation and practicalaspects on the development of tourist destinationswith the use of their ethno-culturalpotentials. Theoretical studies of optimizationof municipal management of the tourismindustry are developed. Ethnotourism- a new type of holiday for Ukraine in thecountryside, during which vacationers havethe opportunity to discover the nature, cultureand history of the region, be engaged inrecreational activities and more. Ethnotourismallows you to relax from the bustle ofthe city, forget about your daily cares andenjoy nature in ecologically clean edges. InUkraine there are all preconditions for thedevelopment of holidays in the countryside,which can be considered as a specific formsubsidiary economic activity in the ruralenvironment with the use natural and culturalpotential of the region, or as a formof small business, which allows to solvethe problem of rural employment to someextent, improve their welfare, better use ofnatural, historical and cultural potential ofrural areas. The prospects of ethnotourismfor further development at the regional levelare substantiated and contained.

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