THE CONCEPTUAL AND TERMINOLOGICAL IDENTIFICATION OF THE REGIONAL TOURISM CLUSTER.

С.П. Гаврилюк, А.Г. Охріменко

Abstract


The articlepresents research on the nature, placeand role of tourism clusters at the regionallevel, clarification of the composition oftheir structural components and justificationsfor their functioning and developmentin Ukraine. The relevance and need of tourismclusters forming as an innovative formof regional economic development werelited. On the basis of systematization of theexisting approaches provides a concreteconceptual tools in this field. The main elementsand the features of the formation oftourism clusters was summarized. This aim,the importance and advantages of creatinga tourist cluster were justified. The featuresused to identify the presence of the tourismcluster in the region were summarized.Reasons for the low level of cluster developmentin Ukraine were identified. Factorsthat increase the need for the establishmentand functioning of cluster structures in thetourism were outlined. The genesis of tourismclusters development in Ukraine andabroad was researched; the infrastructurereasons for unsatisfactory dynamics of clustersdevelopment in Ukraine was analyzed.Attention is drawn to the need for formingof national and regional policies on tourismclusters development as a prerequisitefor better using of the tourism potential ofthe region. The basic objectives and mechanismsof cluster policy in tourism were outlines.Priority directions of tourism clustersdevelopment for the purpose of overcomingof the crisis phenomena in economy of Ukrainian regions and enhancing their socio-economic development.

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