FORMING OF COMMUNICATIVE POLICY OF ENTERPRISES STRATEGIC PARTNERSHIP

I.P. OTENKO, K.Yu. ZAJTSEVA

Abstract


The article is devoted to the strategic partnership as the main marketing tool of enterprises strategic development, basic component of communication policy of an enterprise. The types of interests that can have members of the affiliate agreements are summarized. Reliability of the considered theoretical positions proved with real data on the activities in the formation of strong partnerships of leading engineering enterprises of Kharkiv region.

References


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Прикарпатський національний університет імені Василя Стефаника