METHODICAL APPROACH TO FORMATION OF CORPORATE CULTURE OF ENTERPRISES IN THE PROCESS OF ORGANIZATIONAL CHANGE

V.I. OTENKO, M.I. CHEPELIUK

Abstract


The article identifies indicators relative to desired goals and the adequacy of each structural element of corporate culture the implementation process of organizational change: management, production and marketing of products, personnel policy and staff development, information field. The specificity of the tasks, which stand in the methodological approach aims at a comprehensive coverage of the corporate culture as a process that directly affects all the processes occurring in the enterprise, including the changes and preparation of the enterprise to them. The compliance analysis is an innovative and promising direction in the construction of corporate culture which minimize legal and reputational risks.

References


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Прикарпатський національний університет імені Василя Стефаника