STRATEGIC MODELS OF POTENTIAL ENTERPRISES OF LIQUOR AND VODKA INDUSTRY

T. L. MOSTENSKA

Abstract


This article contains the models of potential enterprises of liquor and vodka subbranch. The author proposes the construction of strategic models for each activity, pay special attention to competitive marketing strategy and model production program. Assessing generated models and entering adjustments to agree among themselves, managers have the ability to form a common strategic model and its implementation plan for the enterprise. This model is detailed in terms of performance and business processes of implementation for each projection.

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Прикарпатський національний університет імені Василя Стефаника