FEATURES OF IMPLEMENTATION OF INNOVATIONS IN THE TOURISM BUSINESS OF REGION

M.Y. NOD

Abstract


In the article the features of innovation in the tourism business in the region are considered. We analyze the influence of the factors that determine innovation in the tourism industry, including: the level of intellectual capital, management quality, ability to work with members of the value chain, the perception of the role of innovation in building sustainable competitive advantages, the level of cooperation between business and academic sectors, the presence of institutions support innovation.

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Прикарпатський національний університет імені Василя Стефаника