FORMALIZATION OF ELEMENTS OF REGIONAL PHARMACEUTICAL MARKET

B.M. TORBIAK

Abstract


The article deals with some aspects of the formalization of the elements of the regional pharmaceutical market. The peculiarities of the pharmaceutical market related to competition between its members and rules of financing health care representative are presented. We analyze the aspects of effectiveness of long-term marketing activities of pharmaceutical companies.

References


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Прикарпатський національний університет імені Василя Стефаника