DOMAIN FORMING FOR RESEARCH OF STRATEGIC PLATFORMS OF AN ENTERPRISE

O. ROMANENKO

Abstract


The article is devoted to the issue of building domain for research of strategic platform of a company. The features of the new management paradigm, the evolution of concepts and approaches to strategic management, changes in sources of competitive advantages, the main form of capital and organizational methods of the enterprises are considered. Particular attention is paid to the development of business ecosystems, as an organizational form that create dynamic ability of enterprises-members, which manifest in new markets, unique knowledge and consumer values.

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Прикарпатський національний університет імені Василя Стефаника