REGIONAL MECHANISM OF DEVELOPMENT OF ENTERPRISE IN THE ECOTUURISM

E. N. ZABARNA

Abstract


In this article explored  the specifics of entrepreneurship in the field of ecotourism in the development of Ukrainian regions. Systematized the main principles on which the entrepreneurial concept of ecotourism in the regions should be based is systematized: market orientation of tour services and their profitability; competitiveness orientation; social and environmental orientation; independence in making business decisions; orientation towards consumers of tourist services. Proposed the mechanism of realization of entrepreneurial idea in the field of ecological tourism is proposed and its main stages are determined. The main components of the formation of a competitive ecological tourism product system are highlighted, among which special subsystems are "marketing", "management action", "forms and types of recreational and tourist product", "financial", "recreational and tourist infrastructure". Offered the complex of directions and tasks for the formation and implementation of competitive ecological products in the tourism business of the modern region. Defined the potential of ecotourism development in the Odessa region is analyzed and its specificity and key vectors of further development. It is proved that the regions of Ukraine, having huge recreational and tourist potential, should take advantage of their natural advantages in order to increase entrepreneurial activity in the tourism sector, which, among other things, will enable solving problems of ensuring the workplaces of the population and filling the budgets of different levels.


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Прикарпатський національний університет імені Василя Стефаника