IMPROVEMENT OF DISTRIBUTION SYSTEM AT THE MARKET OF AIC: REGIONAL ASPECT

O. YU. BOCHKO

Abstract


The article argues and improves the one-level model, which expects a direct work with installers,  considering consumer’s responsibility before the society and environment, as well as the double-level model, which includes an intermediary link of products promotion at the market of AIC. The work proposes classification of distribution channels: common, contact, corporative, and channels without official agreements.


References


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Прикарпатський національний університет імені Василя Стефаника